Around six out every ten brands use infographics in their marketing. Gamification is the use of games in marketing, among other industries, to promote customer engagement, as mentioned previously. plan to invest more in content marketing (FYI, digital marketing comes second with 57%). Since Bandersnatch's success, the entertainment industry and brands have continued to jump on the interactive content bandwagon with high-priced AR/VR and even video-game based campaigns. According to the BBC website: “Investigate how the world around you has changed since you’ve been alive; from the amount the sea has risen, and the tectonic plates have moved, to the number of earthquakes and volcanoes that have erupted.”. While few companies are actually using it to deepen relationships with their customers, this trend is likely to take off in the coming years. “Why Create Interactive Content? Count on content marketing statistics! Chances are, there are at least one or two points that you haven’t considered so far. Although this seems to run counter to my argument here, it actually reinforces it. The more content you post on blogs – the more traffic and engagement you can expect. For example, the NY Times released an interactive calculator that computed the amount you’d get back as a result to the changes in the U.S. tax code in 2017. Basically. that are most successful, recent studies have found that millennials are the generation that is consuming the most video content. It will take 270 electoral votes to win the 2020 presidential election. Boston, MA 02111 In 2020, AI technology, video, voice search, and interactive content will be among the most prominent trends. It’s a further example of just how specific to make the prizes in your contests. The main ingredients you need to make things work for you are keywords, quality content, web design, user experience, and traffic. The businesses that survive and thrive will be those that are most in tune with the latest trends. Those types of commercials don’t call for an immediate response. Are you consuming analytics on Tableau Server or Tableau Online? , this makes sense since it is not always possible to convey the contents of an article or blog in a few words. It is among the most profitable approaches to marketing in 2019! BBC does a great job with this in “Your Life On Earth.” This example showcases personalized results based on data you enter, such as your sex, birthday, or height. Take your content to the next level with these tips! Content marketing is essential for SEO. Audiences can choose which blogs or YouTube channels to follow. Engagement can be driven in a variety of ways when it comes to interactive content. After surveying hundreds of online marketers, we were able to put together the following visual content marketing statistics for 2020. Marketers today create content for multiple audience segments — marketing to three audience segments is most common. 28% of businesses say that a lack of having a solid content marketing strategy is a major challenge when creating content. Contests are among the oldest forms of interactive marketing. While few companies are actually using it to deepen relationships with their customers, this trend is likely to take off in the coming years. The difference is in how this information is presented to a reader. https://medium.com/@jcron_89878/what-is-gamification-how-it-works-how-it-can-help-your-business-19f98f1a9d4e, Demand Gen Report. Getting lost is never easy, and the process of getting lost can take the form of wandering until you latch onto something familiar. 21 Interactive Content Stats That Marketers Need to Know in 2020 In December 2018, Netflix viewers were introduced to the platform's first interactive film, Black Mirror: Bandersnatch . The 2018 B2B content marketing statistics from the Content Marketing Institute (CMI) show that 91% of B2B marketers use content marketing to reach customers. This makes interactive content a form of customer-centric marketing. It gets you more leads and traffic than any other type of marketing, and it builds the trust and loyalty of your audience. “Survey: How Brands Use Giveaways Today.” https://www.easypromosapp.com/blog/en/2019/01/survey-how-brands-use-social-media-giveaways-today/, Lynkova, D. (2019, August). But contests need two things to be successful: This contest from bird feeder company, Perky Pet, featured a specific prize that would attract a particular type of person relevant to its business. It’s not an easy job to assess the exact content marketing ROI. When these bits of information are taken together with the fact that the brain can also compute complete images in 13 milliseconds, its little wonder infographics are as popular as they are. Before viewing the interactive content you may need to download Adobe SVG viewer or Adobe Flash Player, and ensure your browser is compatible. Today you can find a blog post for just about anything. 14. and 5 million blog posts per day, while 73 million people listen to podcasts every month. Find out what works and invest your time and energy to do it well! When customers use the prize, they spend more time in-store, cultivating brand loyalty. In short, any kind of content that can help a brand reach out to a wider audience and make a connection with their customers is a part of content marketing. https://www.gamify.com/faqs-page, Gillett, R. (2014, September). Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. And that time is not all-of-the-time. Let’s ask ourselves some fundamental questions: Just answering those simple questions will tell you how you’re doing in great detail! (2017, March). Games are notorious for this. Boston’s Content and Digital Marketing Agency, greater rate of engagement, resulting in improved data quality, Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”, The Importance of Planning in the Content Creation Process, 25 Interactive Content Statistics for 2021. Marketers wish to invest in quality content. Basically, content marketing statistics show that content marketing is most effective if you are able to create content that helps solve specific problems that your target customers face. https://outgrow.co/blog/customer-engagement-interactive-content, Renom, S. “7 Social Media Contest Ideas for your Social Loyalty Program”. Let’s update ourselves together on the. You may be a business owner, an entrepreneur, or a freelance blogger. Videos added to email content can increase click rates by 300%. “Global Gamification Market 2019-2023| 30% CAGR Projection Over the Next Five Years | Technavio”. 844.432.8987, Manchester In marketing, we talk about and read articles centered on creating value, but what does that... Getting ready to write involves more than sketching out an outline. But other interactive infographics don’t rely on inputting information for personalized results. The lure of social media marketing is irresistible: In a nutshell, the most important content for marketers is video and blog posts. have a designated employee to monitor content creation. Manchester, NH 03101 As you can see: there are many marketers out there who share that opinion. These are quality results for the automotive industry. Let’s now have a look at the B2C performance in terms of content marketing: what’s the recipe for success? It has been found that headlines that are longer than 14 words on average get 5X more backlinks. The difference between all of them is the level of immersion. Whether you are an established organization or an up-and-coming startup, using various types of content marketing can help your business grow and reach that bottom line. So, why is content marketing important? 23. No wonder interactive content like this calculator has an 80% conversion rate! 33. For instance, Buzzfeed’s interactive quiz, “Sorry Olds, Only Gen Z Can Make It Through This High School Quiz.” is an interactive video quiz. You may also view website tutorials for the interactive content: Interactive content, interactive maps, population pyramids, … Consistent with the interactive calculators by the NY Times and mtnonline.com, this calculator by Earthday adjusts its computations based on the information you enter in real-time. Their Data Usage Calculator, as with the NY Times example, is simple. Either way, content marketing is the way to go. 61% of businesses say that changes in search algorithms are their top concern. Having determined a goal, the content must include multiple, clear calls-to-action. But the organic traffic that content marketing will guarantee you will pay off. In other words, as a content marketer you establish relations with your target audience, they follow you and you regularly feed them quality content to keep them coming. [Research].” https://visme.co/blog/infographic-statistics/, Cronstedt, J. “The Times They Are a-Changin.”... Knowing why your audience should care about your content is essential to adding value to it. As a result, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”. 19., 20., and 21. That’s how you become a respected part of your industry. Submit. The key here is motion. Why Interactive Content Is Considered the Future of Content Marketing: Interactive Content Statistics. Those types of commercials don’t call for an. have incorporated blogging as a key marketing strategy. The fruits of Mazda’s labor proved to be successful with an interaction rate over 3%. This is interactive video. 90% information transmitted to brain is visual and visuals are processed 60000 X faster in the brain than text. (HubSpot, 2020) Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. Since the consumer expects to receive high-quality content from the brands they use and prefer, focusing on developing top-shelf content for your brand can take your company to a whole new level. 81% of marketers agree that interactive content is much more effective at grabbing people’s attention than static content (2) 8. Still not sold on gamification to power or boost your marketing? Success comes with. 80% of online visitors watch a video only 20% read the content. This report defines the Top 2 respondents (extremely/very) as “most successful” or “top performers,” and the Bottom 2 Content can be made interactive by incorporating an interactive video, slideshow, survey, tool, calculator among other elements. Out of these three, we mostly specialize in Everything. 7. They’re pretty easy to understand. It can be to promote a product or a service. To reach your audience through content marketing, create engaging content and spread it around. Saving Lives, Protecting People Centers for Disease Control and Prevention. skim through 3-5 recommendations on blogs before the purchase. “Number of smartphone users worldwide from 2016 to 2021.” https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/, Trafton, A. In July 2020, there were more than four billion global mobile internet users. Stay tuned, there’s more: If you need to know your content marketing ROI statistics, then there’s really only one way of doing that. 605,000 are a first heart attack 3; 200,000 happen to people who have already had a heart attack 3; About 1 in 5 heart attacks is silent—the damage is done, but the person is not aware of it. Since buyers nowadays are constantly looking for informative content that will make their lives easier, creating and delivering high-quality, informative, and relevant content can help you position your brand as an authority in your particular niche, which, in turn, helps attract more customers. are likely to choose popular-brand products. Its purpose is to evaluate the quality of an Airbnb listing. Prospects and customers decide what content to consume, how and when they want to. Content marketing is crucial to any marketing strategy, mainly because it helps provide answers to some of the most pressing questions of your target demographic. 1. and 2. Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. Your feelings are highly valuable in making effective decisions, especially if you tend to over-intellectualize projects. 13. And why shouldn’t you? Help for Survey Participants 2020 Census 2020 Census Operational Information American Community ... Business Formation Statistics (BFS) Business Applications. believe that branded content is more effective than traditional advertising. Content marketing and blogging are closely linked together. . It isn’t just for kids, tweens, and teens. Updated: What is B2B Content Marketing in 2021? in today’s world should not be underestimated is because of its ability to reach out to a wider audience. While this might not show up in all content marketing statistics, this makes sense since it is not always possible to convey the contents of an article or blog in a few words. Before we move on, there is an important question content marketers often ask themselves: Answer: As often as you are able to produce quality content! 70% of marketers say interactive content is … say they believe in quality written content as the best content marketing strategy. https://www.businesswire.com/news/home/20190813005394/en/Global-Gamification-Market-2019-2023-30-CAGR-Projection, Ceros. October). say they use ways to analyze the performance of their blog. What is there to choose from? To help keep you informed, we’ve put together a rundown of all the top content marketing statistics and trends that you need to know in 2020. That’s why the experience interactive content provides is so valuable. MESH is a digital marketing agency that has pioneered Account-Based Marketing via our proprietary Outcome Driven Marketing (ODM) methodology. How huge exactly? Another interactive calculator example is for mtnonline.com, which is a telecommunications company operating out of Nigeria. “Top Gamification Statistics of 2020: Next Level Gaming.” https://review42.com/gamification-statistics/, Mahesh, S. (2015, December). 745 Atlantic Ave , which is not personalized at all. If you need a diversified content marketing strategy, there are plenty of options. “What Is Gamification, How it Works & How It Can Help Your Business”. What’s really surprising is that the use of email newsletters is still high at 81%, which means that the use of emails for marketing is still very much alive even if the primary focus remains on social media content creation. Consider the following from ELEARNINGinfographics.com: This means gamification is a viable market. In content marketing, however, marketers have the advantage of reaching their particular audience on a deeper level. 10., 11., and 12. worldwide intend to spend more on content creation. For now, let’s focus on a handful of types. For a full list of topics: A-Z Index. Now, let’s have a look at what visual content stats have to say: As we saw, video content stats show video is the future of marketing. (2013, April). CAGR, according to Investopedia, is “the rate of return that would be required for an investment to grow from its beginning balance to its ending balance, assuming the profits were reinvested at the end of each year of the investment’s lifespan.”. 26% of the total marketing budget of B2C marketers, 21 Mind-Blowing WeChat Statistics in 2021, Internet of Things Statistics, Facts & Predictions [2020’s Update], Crucial Twitter Statistics, Facts and Predictions in 2020. Take quizzes, for example. Both B2B and B2C marketers love content marketing nowadays even for that reason alone. The program will literally not continue without action on your part. 15% of video marketers plan to include TikTok in their 2020 video marketing strategy. Input information to get a data usage calculation. 45.5% use Facebook and Instagram to an equal extent,” according to easypromos. For instance, this interactive infographic calculates how long it would take hedge fund- manager billionaire, John Paulson, to earn your annual income. Although they allow customers to have an ad-free subscription, those who choose to have commercials get to experience. An ad break follows. “Lead Generation Poses Biggest Challenge for B2Bs.” https://www.emarketer.com/Article/Lead-Generation-Poses-Biggest-Challenge-B2Bs/1009829, Gamify.“FAQs”. But the main challenge lies in being consistent in maintaining the high level of quality that your customers demand in the content you create. use interactive content to get more leads. … Gold price history files updated weekly. Download gold price historical data from 1970 to 2020 and get the live gold spot price in 12 currencies and 6 weights. Budget and financing are always the factors that give you a reality check when devising your content marketing strategy. Speaking of calculations, interactive calculators, like interactive infographics, are pretty straight-forward. According to their FAQ, on average, “a game cost can range from $4,000 to $25K [for them to create].”. The frequency of your posts can turn out to be crucial for your business. Organizations tend to spend more and more on content marketing. (2019). 540 North Commercial St, Ste 308 The interactive one is basically a commercial where at the end, you have to interact with the ad, whether declining the invitation to learn more about the product advertised, or declining the offer and continuing with your programming. Click states on this interactive map to create your own 2020 election forecast. Contrary to popular belief, coming up with a content marketing strategy isn’t that difficult. When it comes to the types of content marketing that are most successful, recent studies have found that millennials are the generation that is consuming the most video content. Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy. 56% of businesses worldwide intend to spend more on content creation. Well: Blogging is not a hobby anymore. Creating an optimal content marketing strategy is essential. 11 Interactive Marketing Examples That Inspire, Engage, and Convert.” https://www.shortstack.com/blog/11-interactive-marketing-examples-that-inspire-engage-and-convert/, Business News Daily. You being shown the numbers on just how much you pollute is enough to drive behavior and action. They asked about giveaways and contests—specifically how much the participants did them, which platforms they used, etc. 60% of B2C marketers use content marketing strategies. We are a team of tech (and otherwise) enthusiasts, determined to find the Answers to the Ultimate Questions of Life, the Universe, and Everything. For product-related businesses, the most important thing is to use content marketing to demonstrate how awesome your product is. It’s about establishing a two-way conversation. Almost 3 out of 4 people will recommend a brand based on whether or not they offer giveaways and competitions. Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. This means that interactive infographics have the unique ability to stand out as visual content that provides value to your audience in the form of information. Studies indicate that at least 75% of consumers aged between 18 and 34 watch video content at least once a day. To create value and trust, facts, statistics and quotes could be included in content. What does it mean to have value? Introduction to Statistics is a resource for learning and teaching introductory statistics. Examples and Benefits to Guide Your Strategy”. Bandersnatch followed a character named Stefan , a tormented game developer who was forced to make a number of simple and tough decisions to release a video game. 2020.08.10. Content marketing statistics for ecommerce. Did we do a solid job convincing you to use interactive content? Mobile internet users account for 91 percent of the global online population. (2019, March). That’s how you become a respected part of your industry. Keeping the, in mind, we are going to take a quick look at some of the most important. Agate. Speaking of, nearly 80% of marketers agree that interactive content can prove their worth time and time again. 360° video has the ability to look in every direction, but not be able to move. There is no single metric with which to measure content. During their buyer’s journey, users might use your exact posts to get information and recommendations. On average, 2.72 % of eCommerce website visits get converted into sales. Learn More & Register Call for Volunteers: SIGGRAPH Webinars “In the blink of an eye.” http://news.mit.edu/2014/in-the-blink-of-an-eye-0116, Upland Kapost. use their content marketing strategy to build loyalty among their customers. The results bore out that “66.8% of giveaway organizers who answered the survey run giveaways on more than one network. Contests are a great way to involve the customer in a variety of marketing functions from customer engagement to brand loyalty. Perhaps that’s why the Corporate Annual Growth Rate (CAGR) is expected to rise by a margin of over 30% compared to 2019. It keeps visitors on a web page for much longer. Clients actually expect you to give them that experience! The prize was a NO/NO® Solar Seed Ball Mini Snowman Head Feeder, Perky-Pet® Notebook, and Cardinal Hanging Hook. There are four common types of interactive content that we’ll hone-in on in this blog, which are: Interactive infographics are just like static infographics in that it’s essentially a chart with a collection of useful information. Blogging is huge in 2020. Perhaps that’s also why by 2025, the revenue gamification generates for businesses from sales will reach over a projected $32 billion. (2018, May). ... 2020.08.17. You create great content, you become a leader – and you attract your audience. Interactive content just happens to be the new and improved way to interact with customers. Long-form articles and blogs of over 3,000 words receive 3x more traffic. Heart Attack. is such a big deal in 2020. But with interactive calculators, the data is shown in a dynamic way. It comes in many forms, from interactive video, to assessments, to interactive eBooks and beyond—the point is that there’s much to choose from. Your intuition is like a compressed lump of wisdom gained through your life experiences and learnings. (HubSpot, 2020) "Content Marketing Strategy" is the most searched query related to content marketing. skim through blog posts to look for opinions and recommendations. Before we start with our stats, have a look around first: 92% of marketers and businesses report content as a valuable business asset. CDC twenty four seven. While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. Also, it captures valuable customer data. 2015. We found the latest and greatest content marketing usage statistics that you need to know for 2020 and beyond. Let’s look at video game software company, Gamify. For example, a drugstore based in Canada, London Drugs, in their “Summer Contest #3, they offered a chance to win a $250 gift card to any of its locations to participants that merely submitted their e-mail address. who already have added video content to their marketing strategy say they will continue in the future. We help you understand the hidden levers that impact your customers’ buying decision process, develop the right marketing strategy for your unique business case, and effectively execute and measure all aspects of your Account-Based Marketing program. Quality is always key! It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. Let’s update ourselves together on the content marketing facts of 2020. https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/01/why-interactive-content-is-the-best-way-to-captivate-a-millennial-audience/#6546ca3665ce, McCready, R . is indisputable. • One in every 8 South Africans is HIV positive. I've seen many of these interactive scroll infographics that jerk or come off as less than polished, but Neomam manages to create an effect that actually does the opposite — making it extremely enjoyable to scroll down the page. Content marketing is surprisingly cost-effective if you look at its long-term ROI. B2B ecommerce sales are growing at a faster rate than B2C ecommerce sales and … Some of the best examples of content marketing are ebooks, entertainment content such as videos and blogs, and webinars. Knowing where and how to spend content budget effectively is a must. Importance of Interactive Content. This can be done through 360° video, virtual reality, augmented reality, and interactive videos. https://agate.id/online-advertising-html5/, Akhtar, O. But with so many choices of interactive content out there, it paints the picture that it’s complex. 22. integrate press releases into their content strategy. “29 Infographic Statistics You Need to Know in 2020” https://visme.co/blog/infographic-statistics/, Outgrow. Those are just some of the reasons why content marketing effectiveness is such a big deal in 2020. If you’ve ever done content marketing, you know it can be as testing as climbing a mountain peak. Facebook follows closely at number 3. Mazda built an in-ad game called “Lightrider.” Its purpose was to advertise their 2015 Mazda2 line of vehicles. Create a specific match-up by clicking the party and/or names near the electoral vote counter. Let’s dive into more stats. Learn how to interact with content right from your browser. Clients actually expect you to give them that experience! It has been found that headlines that are longer than 14 words on average get 5X more backlinks. The graph changes as a result of the data you enter. Centers for Disease Control and Prevention. According to statistics on content marketing channels, when it comes to the type of content that is being favored by businesses, it has been found that more and more businesses are turning towards social media content, which makes up for 95% of the total content created as part of their content marketing strategy. (2018, October). This is because there’s more involved in creating interactive content than static content. Interactive content is not cheap. Here, hint.fm overlaid interactive graphics on a static image of the United States to demonstrate current wind speeds across the nation—a feast for the eyes! Referrals are the greatest source of conversion on an ecommerce website. use content marketing as a part of their marketing strategy. Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. “Interactive vs Static Content.” https://www.linkedin.com/pulse/interactive-content-vs-static-sairaj-mahesh/, Mazime. Everyone sees the same billboards and pay-per-click ads and hears the same commercials on TV and radio. Here are 10 statistics that prove interactive content is the future of digital marketing. Now that those are out of the way, let’s start by looking at a few general interactive content statistics before moving on to these four types. Conversion on an eCommerce website it works and action //www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/, Trafton a. Here to discuss content marketing ( ODM ) methodology convert, if reinvest... 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And Webinars you 're looking to make your product is simple and easy understand! Or Tableau online year olds watched the most searched query related to content marketing strategy is a effective... A good example of just how much you pollute is enough to drive and! For an through 360° video, voice search, and outbound methodologies December ). ” https: //elearninginfographics.com/gamification-educate-engage-entertain-infographic/ eMarketer. Marketing as a result, “ the power of interactive content they form a synergy that has the! Reusable value interactive marketing the future of content, clear calls-to-action product or a service posts – the your. Further example of this calculator is to use interactive content than static content, studies. Difference is in how this information is presented to a 73 % increase in power!
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